Do you have a website or YouTube channel?
Do you fail to attract visitors to your website or YouTube channel?
Maybe then you need to optimize your website or channel?
Optimize?
Means, you need to perform search engine optimization.
What is SEO?
Let's explain it technically to you first.
SEO stands for search engine optimization. Search engine optimization is the process of increasing the quality and quantity of website traffic by increasing visibility of a website or a web page to users of a web search engine.
Now let me explain in a more easy way.
Today, millions of business websites are available on the internet. There are several no. of websites available on the same topic itself. This means today's competitive market is a tough row to http://hoe.To keep pace with the market, we need to drive visitors to our website. But how to do this?
Here's where SEO comes into play.
On optimizing your website, the search engine shows your website on the search http://result.So people will visit your website and hence traffic for your website increases. Eventually, people visiting your physical online shop site will also increase. But first's of all how do we optimize our website?
Google search engine or any other search engine has a set of the algorithm to determine the relevant content to be shown. If the content is prepared according to the algorithm, then the content get's optimized. But it's not that easy as it sounds.
Optimization can be performed in the two following ways:
(1)White hat optimization
where optimization is technically http://legit.It refers to the usage of optimization strategies, techniques, and tactics that focus on a human audience opposed to search engines and completely follows search engine rules and policies. Here, we prepare the website or the YouTube channel according to the algorithm in which the search engine works. Well, understanding the algorithm for search engines is not that easy.
(2)Black hat optimization
: Here such kind of tactics are used which violate the term's of service of the search engine, in other to increase the web page's ranking. This type of optimization is misleading. Here what happens is that the search engine shows your content even when the user doesn't ask for it. What do you mean? Suppose you search for orange. If you have performed black hat optimization, then your website appears even on this search results. This happens because of the use of misleading headings, thumbnails, etc...
Search engine optimization is prerequisite for any website or YouTube channel otherwise the traffic for a website or YouTube channel will not increase on its own. Since everything is getting digitalized, hence the competition is at its peak. You have a huge competition. The people will visit your visit only when they know that you exist. This happens only when you appear on top few in the search result. This means for this you need search engine optimization.
Did you still didn't get why optimization should be done?
Search engine optimization should be performed, as it portrays the following benefits:-
(1)Increase the quantity and quality of traffic
SEO brings your website in the top few no.s of the search engine http://list.As a result more and more people visit your website. This would mean, more income for your business.
(2) Affordable
If you are new in the business, you cannot afford giving advertisements on Facebook or Instagram as it would cost you a lot.SEO would help you to develop a large no. of visitors, without even paying that much money.
(3) Loading of optimized pages takes faster
Optimized files are smaller, hence their download takes place http://faster.So it gets loaded earlier.
(4) Positioning is longer
Unlike social media here the traffic developed is for a longer duration of time. Means, the rank of your website in the search engines list is permanent for a longer duration of time.
(5) The high rate of promotion
As the website is optimized, it itself promoted. Now on searching any relevant topic on the search engine your website appears. Hence your website gets promoted.
(6) Higher ROI
Return of investment is high, as this optimizer profit compared to the cost of investment which is really low.
(7) High conversion rates
Conversion rate i.e site visitors who are paying customers is high as the site is easy to use, fast, user-friendly, compatible with mobile, desktop as well as tablets.
The mystery behind what's the algorithm of any search engine couldn't be revealed as they keep on changing their algorithm daily.
But yet many people around the globe are earning thousands and millions by optimizing their websites. But, the question that comes up is. How do they do it?
The answer is, they follow the following steps:
∆∆ Find relevant keywords with good search traffic potential.
Understand what the customers are looking http://for.Do research of how people type their searchings.
∆∆ Create and optimize pages for search engines and users alike.
∆∆ Make sure your website is accessible to both bots and humans.
∆∆ Build relevant links from other high‐quality websites
So, if you wanna establish yourself online, then do optimize your website, else your all efforts will go in vain.
Bibliography:-
1)Crazy Egg Website Optimization
2)https://www.lyfemarketing.com
3)WordStream: Online Advertising Made Easy
4)Search Engine Land - News On Search Engines, Search Engine Optimization (SEO) & Search Engine Marketing (SEM)
Written by: Parishmita Das
Do you fail to attract visitors to your website or YouTube channel?
Maybe then you need to optimize your website or channel?
Optimize?
Means, you need to perform search engine optimization.
What is SEO?
Let's explain it technically to you first.
SEO stands for search engine optimization. Search engine optimization is the process of increasing the quality and quantity of website traffic by increasing visibility of a website or a web page to users of a web search engine.
Now let me explain in a more easy way.
Today, millions of business websites are available on the internet. There are several no. of websites available on the same topic itself. This means today's competitive market is a tough row to http://hoe.To keep pace with the market, we need to drive visitors to our website. But how to do this?
Here's where SEO comes into play.
On optimizing your website, the search engine shows your website on the search http://result.So people will visit your website and hence traffic for your website increases. Eventually, people visiting your physical online shop site will also increase. But first's of all how do we optimize our website?
Google search engine or any other search engine has a set of the algorithm to determine the relevant content to be shown. If the content is prepared according to the algorithm, then the content get's optimized. But it's not that easy as it sounds.
Optimization can be performed in the two following ways:
(1)White hat optimization
where optimization is technically http://legit.It refers to the usage of optimization strategies, techniques, and tactics that focus on a human audience opposed to search engines and completely follows search engine rules and policies. Here, we prepare the website or the YouTube channel according to the algorithm in which the search engine works. Well, understanding the algorithm for search engines is not that easy.
(2)Black hat optimization
: Here such kind of tactics are used which violate the term's of service of the search engine, in other to increase the web page's ranking. This type of optimization is misleading. Here what happens is that the search engine shows your content even when the user doesn't ask for it. What do you mean? Suppose you search for orange. If you have performed black hat optimization, then your website appears even on this search results. This happens because of the use of misleading headings, thumbnails, etc...
Search engine optimization is prerequisite for any website or YouTube channel otherwise the traffic for a website or YouTube channel will not increase on its own. Since everything is getting digitalized, hence the competition is at its peak. You have a huge competition. The people will visit your visit only when they know that you exist. This happens only when you appear on top few in the search result. This means for this you need search engine optimization.
Did you still didn't get why optimization should be done?
Search engine optimization should be performed, as it portrays the following benefits:-
(1)Increase the quantity and quality of traffic
SEO brings your website in the top few no.s of the search engine http://list.As a result more and more people visit your website. This would mean, more income for your business.
(2) Affordable
If you are new in the business, you cannot afford giving advertisements on Facebook or Instagram as it would cost you a lot.SEO would help you to develop a large no. of visitors, without even paying that much money.
(3) Loading of optimized pages takes faster
Optimized files are smaller, hence their download takes place http://faster.So it gets loaded earlier.
(4) Positioning is longer
Unlike social media here the traffic developed is for a longer duration of time. Means, the rank of your website in the search engines list is permanent for a longer duration of time.
(5) The high rate of promotion
As the website is optimized, it itself promoted. Now on searching any relevant topic on the search engine your website appears. Hence your website gets promoted.
(6) Higher ROI
Return of investment is high, as this optimizer profit compared to the cost of investment which is really low.
(7) High conversion rates
Conversion rate i.e site visitors who are paying customers is high as the site is easy to use, fast, user-friendly, compatible with mobile, desktop as well as tablets.
The mystery behind what's the algorithm of any search engine couldn't be revealed as they keep on changing their algorithm daily.
But yet many people around the globe are earning thousands and millions by optimizing their websites. But, the question that comes up is. How do they do it?
The answer is, they follow the following steps:
∆∆ Find relevant keywords with good search traffic potential.
Understand what the customers are looking http://for.Do research of how people type their searchings.
∆∆ Create and optimize pages for search engines and users alike.
∆∆ Make sure your website is accessible to both bots and humans.
∆∆ Build relevant links from other high‐quality websites
So, if you wanna establish yourself online, then do optimize your website, else your all efforts will go in vain.
Bibliography:-
1)Crazy Egg Website Optimization
2)https://www.lyfemarketing.com
3)WordStream: Online Advertising Made Easy
4)Search Engine Land - News On Search Engines, Search Engine Optimization (SEO) & Search Engine Marketing (SEM)
Written by: Parishmita Das
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