Do you have your own business?
Wanna do social media marketing?
But don’t have any idea about social media marketing.
Then let us explain it to you.
Social media marketing is a way for companies and businesses to interact with their customers or potential customers in a social and natural way.* Today almost all company is trying to build social media marketing. But do you wonder why we need social media marketing? And why “social media marketing” and not anything else?
It’s because:
1) Showcases your brand
Social media provides a very efficient platform to showcase your brand to your customer. Social media platforms such as Facebook, Instagram, has reached to more and more people today. Many individuals spend hours and hours scrolling down the feed on social media. On having a social media profile they will you can allow your friends or followers to get informed your brand.
2) Develop a connection
It provides an easier medium to develop a connection with your customers or potential customers. Here, your customers can stay updated about your product, your activities. They can also solve their queries and doubts by messaging you directly. In a nutshell, transparency helps us in developing a strong and honest connection.
3) Improve customer service
Customers can directly connect with you over messaging, email, etc…whichever contact detail is given, and solve their queries. They can suggest changes if any required. Hence, you would work on your services and as a result customer service improves.
4) Increase digital exposure
5) Boost traffic and search engine rating:
It is very much helpful in boosting traffic and search engine rating. As more people get connected with your profile and as more people start actively taking part with your activities, which will happen when you get social media marketing right, then the people physically visiting your site will increase. That is search engine ranking and eventually, traffic for your website will increase.
6) Expand sales and reach a new audience
As the traffic for your business increases, and also as the trust of your customer strengthens with your honest service to your customer, the sales increases. These customers on spreading a good word about your brand, your business also reaches more people. And hence your market size increases.
7) Cut marketing cost
Unlike other mediums, this one is affordable to all, no matter the size of your business. Because of its affordable prices, it is worthwhile to prefer social media marketing.
Now, we know why to use social media marketing.
But any idea on what to do? Following are the steps to follow:
STEP 1
Pick the right social media network
You don’t need to be present on all of the social networking sites. There are plenty of them such as LinkedIn, Facebook, Instagram, Twitter, etc… If you be on all of them then you won’t be able to spend enough time for making the profiles worthwhile. And without making a proper profile, you”ll never be able to get social media marketing correctly.
STEP 2
Start creating content
The prerequisite is to complete your profile with your username, profile picture, bio which states what your business is all about. Unless a proper profile is been developed no customer of yours will be able to develop faith on you and your product.
Before releasing the contents make your audience aware about the benefits one gets on using your business. Content is the only thing for your success. Hence, focus on the content always
If you don’t have an idea about what content to create then look at what your closest competitors are doing on the internet.
STEP 3
Build a connection
For your close friends, you can directly invite them or follow them. But for strangers, you have worked a bit hard and develop the connection.
Respond to their queries and other such activities and building their trusts. Hence, you develop a strong connection and hence gain loyal followers of your business.
STEP 4
Don’t go for follower count
Never run for followers
.Just because they follow you on media, doesn’t mean they are your loyal customers. Instead, develop connection and trust in their mind.
Social media Is very relevant.
It’s like a town hall. Here people come to see their family, friends, to catch up with friends, share stories, or also to discuss latest the breaking news.
Instead of handing on a flyer pitching about the company, people want to engage and discuss that actually matter which our social media networking helps with. The thing which is important to get social marketing correctly is to
Be real
Be yourself
And have a personality.
There were few social media campaigns who got it right.
Eg.
#myinstagramlogo
#knowyourlemons
Baskets, etc…
If they can get it correctly, then why can’t you? Just follow each step honestly and always focus on developing a connection with your customers.
Source:https://youtu.be/9m45nVsvvEY
Written by: Parishmita Das
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