Why SEO is important for your business: 2

SEO stands for Search Engine Optimisation. It is the second most important factor for your business after good content/services. In simple terms, SEO means optimizing the search engine with the help of a few algorithms to make your page visible among the first few pages on any search engine.

      There is a famous joke that says,  “If you want to hide something, hide it on the second page of Google.” This one sentence is in itself a complete proof for why SEO is important for any online websites. If you are still not convinced then read on the six major reasons to use SEO.

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1. Improves the visibility: As obvious as it is one important result of applying SEO to your website/blog is that it improves visibility. Nobody ever browses through the subservient pages of the internet so it is not just an added advantage but, in fact, a necessity for any page to be available on the initial page of any search engine.
2. Increases traffic: When you increase the visibility of your page, then the traffic on the page is bound to be increased. Many statistics prove that the implementation of SEO has enormously increased the traffic on their sites. It helps you to reach out to larger groups of people.
3. Relatively cheap: When compared to any other business improvement strategies SEO can be credited as among the cheapest. Less investment and high return is always advisable, isn’t it?
4. One-time investment: Unlike any other businesses strategies which require you to invest on a regular basis SEO is a one-time investment. With guaranteed returns, SEO assures improved reach of your websites which ultimately enhances the number of customers.
5. Increased reliability: Most of the people in today’s world turn towards Google for their questions to be answered. So If your page is frequently visible in the list of the top few pages when searched then the user subconsciously starts recognizing and trusting your page. This builds a relationship of trust between you and the users.
6. Brand building:  When people see your website quite often on the search engine they start recognizing the logos and colors and associate them with a positive impression. This small fact can have a lot of impact on customers.

In case you are still not convinced by the importance of SEO for your business, let me furnish you with some statistics.

• 82% report the effectiveness of SEO is on the rise and 42% state effectiveness is increasing significantly
• 61% of marketers say improving SEO and growing their organic presence is their top inbound marketing priority. (Hubspot, 2018)
• 57% of B2B marketers say that SEO generates more leads than any of their other marketing initiatives. (Junto, 2017)
• 75% of internet users never scroll past the first page of search engines. (Junto, 2017)

The facts and the reasons mentioned above prove how SEO is beneficial to your business and can increase the trend in your sales with minimal effort. 

Source: www.impactbnd.com

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