Why website needs SEO?

Do you have a website or YouTube channel?
Do you fail to attract visitors to your website or YouTube channel?
Maybe then you need to optimize your website or channel?
Optimize?
Means, you need to perform search engine optimization.
What is SEO?
Let's explain it technically to you first.
SEO stands for search engine optimization. Search engine optimization is the process of increasing the quality and quantity of website traffic by increasing visibility of a website or a web page to users of a web search engine.
Now let me explain in a more easy way.
Today, millions of business websites are available on the internet. There are several no. of websites available on the same topic itself. This means today's competitive market is a tough row to http://hoe.To keep pace with the market, we need to drive visitors to our website. But how to do this?
Here's where SEO comes into play.
On optimizing your website, the search engine shows your website on the search http://result.So people will visit your website and hence traffic for your website increases. Eventually, people visiting your physical online shop site will also increase. But first's of all how do we optimize our website?
Google search engine or any other search engine has a set of the algorithm to determine the relevant content to be shown. If the content is prepared according to the algorithm, then the content get's optimized. But it's not that easy as it sounds.
Optimization can be performed in the two following ways:
(1)White hat optimization
where optimization is technically http://legit.It refers to the usage of optimization strategies, techniques, and tactics that focus on a human audience opposed to search engines and completely follows search engine rules and policies. Here, we prepare the website or the YouTube channel according to the algorithm in which the search engine works. Well, understanding the algorithm for search engines is not that easy.
(2)Black hat optimization
: Here such kind of tactics are used which violate the term's of service of the search engine, in other to increase the web page's ranking. This type of optimization is misleading. Here what happens is that the search engine shows your content even when the user doesn't ask for it. What do you mean? Suppose you search for orange. If you have performed black hat optimization, then your website appears even on this search results. This happens because of the use of misleading headings, thumbnails, etc...
Search engine optimization is prerequisite for any website or YouTube channel otherwise the traffic for a website or YouTube channel will not increase on its own. Since everything is getting digitalized, hence the competition is at its peak. You have a huge competition. The people will visit your visit only when they know that you exist. This happens only when you appear on top few in the search result. This means for this you need search engine optimization.


Did you still didn't get why optimization should be done?
Search engine optimization should be performed, as it portrays the following benefits:-
(1)Increase the quantity and quality of traffic
SEO brings your website in the top few no.s of the search engine http://list.As a result more and more people visit your website. This would mean, more income for your business.
(2) Affordable
If you are new in the business, you cannot afford giving advertisements on Facebook or Instagram as it would cost you a lot.SEO would help you to develop a large no. of visitors, without even paying that much money.
(3) Loading of optimized pages takes faster
Optimized files are smaller, hence their download takes place http://faster.So it gets loaded earlier.
(4) Positioning is longer
Unlike social media here the traffic developed is for a longer duration of time. Means, the rank of your website in the search engines list is permanent for a longer duration of time.
(5) The high rate of promotion
As the website is optimized, it itself promoted. Now on searching any relevant topic on the search engine your website appears. Hence your website gets promoted.
(6) Higher ROI
Return of investment is high, as this optimizer profit compared to the cost of investment which is really low.
(7) High conversion rates
Conversion rate i.e site visitors who are paying customers is high as the site is easy to use, fast, user-friendly, compatible with mobile, desktop as well as tablets.
The mystery behind what's the algorithm of any search engine couldn't be revealed as they keep on changing their algorithm daily.
But yet many people around the globe are earning thousands and millions by optimizing their websites. But, the question that comes up is. How do they do it?
The answer is, they follow the following steps:
∆∆ Find relevant keywords with good search traffic potential.
Understand what the customers are looking http://for.Do research of how people type their searchings.
∆∆ Create and optimize pages for search engines and users alike.
∆∆ Make sure your website is accessible to both bots and humans.
∆∆ Build relevant links from other high‐quality websites
So, if you wanna establish yourself online, then do optimize your website, else your all efforts will go in vain.
Bibliography:-
1)Crazy Egg Website Optimization
2)https://www.lyfemarketing.com
3)WordStream: Online Advertising Made Easy
4)Search Engine Land - News On Search Engines, Search Engine Optimization (SEO) & Search Engine Marketing (SEM)
Written by: Parishmita Das

Web Services

Web service?
What is web service?
If we expand the word "web service" then we understand that it is the service available on the http://internet.In a more technical language, web service is any piece of software that makes itself available over the internet and uses a standardized XML messaging system.
Did you understand?
Let's explain by taking an example. Consider that you went to a restaurant to have some lavish food. Now for your food to come, the chef present at the kitchen needs to know what you want to eat. This means a message much be sent from you to the kitchen. And then the food must be brought from Kitchen to You.
Who does this job?
A waiter.
Similarly, web service is a software used to communicate between two devices on a network. More precisely they can also be called the components which converts regular applications into web applications. Initially, structured programming developed which is an approach of writing the program in the form of structure. Here, the code is executed step by step i.e there is no facility of jumping from one code section to another. Then came object-oriented programming which is a programming language in which program is organized around data or objects, instead of functions and logic. Then developed distributed programming then came electronic data interchange, following world wide web, and finally came web service.
Hewlett-Packard's introduced e-speak in 1999 which was an enabler of services.
Microsoft proposed the name "web services" for services in http://2000.MS introduced the web service strategy and now every vendor is a player.
Web services have been offering benefits over other types of distributed computing architectures.
Standardized Protocol:
Web services use standardized protocol for communication which is advantageous as now there is a wide range of choice, reduction in cost, and increase in quality.
Low cost of communication:
Here, SOAP is used for communication instead of HTTP protocol. Now you can use your existing cheap internet to implement web services.
Web service sharing:
Nowadays, businesses have become more complex with each day. Hence, organizations use technologies such as EDI, B2B, Portals etc...for distributing computing. Web services support these services.
Support for other communication means:
Web services use SOAP over HTTP. Likewise, it can also be used over another reliable transport mechanism. Hence, it provides flexibility in communication by allowing you to choose whichever transport mechanism you wish to.
Automatic Discovery: Web services provide the facility for businesses to easily find their service http://providers.It also helps your customers to easily find your services.
Business opportunity:
It provides ease for new businesses to find their business partners.
To study web services we need to learn HTML and XML as
these two languages form the basic platform for web services.
XML is used to express complex messages between different platforms and programming languages
The HTTP protocol is the most common protocol used over internet.XML messages are carried over by using the HTTP protocol.
The elements of web service are:
1) SOAP(simple object access protocol)-It is a communication protocol to access a web service.SOAP is a messaging protocol specification for exchanging structured information in the implementation of web services in computer networks. Its purpose is to provide extensibility, neutrality, and independence .it is based on XML.
2) UDDI(universal description, discovery, and integration)-UDDI is a directory to locate available web service.UDDI is an XML-based standard for describing, publishing, and finding web services.it -the &nbspThis website is for sale! -&nbspServices Resources and Information. is a registry service for Web services and for other electronic and non-electronic services.
3) WSDL(web service description language)-WSDL is an XML-based file which basically tells the client application what the web service does.WSDL is an XML format for describing network services as a set of endpoints operating on messages containing either document-oriented or procedure-oriented information.
Now, would you also like to learn the attributes of*Web Services*?
∆ These are application components.
∆ Communicates using open protocol
∆ * Self-describing
∆ Discovered by UDDI(directory)
∆ Used by other applications
∆ XML is the basis for web services
Web services have grown over the year and has eased a lot in the field of communication.
Source:
1)Web Services Tutorial 1 - What Are Web Services?
Written by: Parishmita Das

What is Soven Developer?

"If your business is not on the internet, then your business will be out of business."
-Bill Gates
Today everything is getting digitalized. Even the smallest of businesses are establishing themselves online. This trend has been encouraged further by cheap internet services. But, there one hurdle which stops most of the businesses out there from getting online.
It is a lack of technical knowledge.
They don't know how to build their website, app, etc...They don't how to tackle their presence on the internet.
But why to worry if Soven Developer is here?
Soven Developer is a company helping you out with all these.
It is an IT company nurturing and handling the business of its clients in http://internet.It focuses on fulfilling all their customer's needs related to web and app Redirect.aruba.it helps you in various aspects starting from web development, social media marketing, search engine optimization, email marketing, how to build an online business?, Why do we need websites for our businesses? to build your own start-up.it Is For Sale has the finest of web and app development services in the market. Customer satisfaction is always their priority. Soven Developer ensures that its customers are always taken care of.
It provides services to businesses no matter the size, at surprisingly affordable prices. We can understand how it's so difficult for any business to establish itself online. Moreover, initially, even revenue is not much. Hence, our company understands your pain.
Soven Developer wishes to provide new budding ideas to grow into well-established start-ups by providing them with the best of services.it -&nbspThis website is for sale! -&nbspServices Resources and Information. provides customized packages for their customer's internet business.
Hence, it provides you with the finest services regarding internet business, web and app development, that too at cheapest rates guaranteed.
Why Soven Developer and why not any other company?



∆ Designs and creates social media campaigns customized for your needs.
Wanna create effective social media campaigns?
Then Soven Developer will help you out with this.
∆ Provides top of the line mobile app development.
Every online business has its own mobile application today. Starting from Facebook to Instagram, from Amazon to Netflix, there are millions of applications available on Play Store today. Soven Developer helps you to build an application from scratch.
∆ Promotes your business in social media.
Wanna drive huge traffic to your website?
You can try email marketing. Or you can also try social media marketing as it's very efficient and also affordable.
But how do we start with social media marketing?
Soven Developer will guide you through this.
∆ Creates innovative and modern designs to establish your brand.
Do you need illustrations for your brand?
Do you want Logo for your company?
But you are not a graphics designer.
Are you?
But worry not, as Soven Developers here.
∆ Makes fun and intriguing games
Want to create a game? But game development requires a lot of skills. We"ll prepare fun and intriguing games for you then.
∆ Improves your search engine rankings.
Does nobody visit your website?
Are you tensed?
Do you want to grow your traffic? But fail to understand the optimization tactics.


Then, Soven Developer gets you page and optimized and move up to get better ranking.
"Quality is the best business plan "
-John Lasseter
That's what our business sincerely believes in.
Soven Developer favors quality over quantity always.
So, if you face any problem related to your internet presence, they always go for Soven Developer.
Source: Home - Soven Developer
Written by: Parishmita Das

Gaming development

Are you also a geek? Do you also love to play Fortnite and Call of Duty? Do you also madly love gaming, but now you wish to make a game of your own? But do you have any idea of gaming development?
No idea?
Let’s explain it to you then.
Gaming development is the task of making a game to play, let it be a 2D game or a 3D game such as Pokemon Go, Fortnite, Pubg, etc…
With every day the hype of Gaming increasing. In the following bar graph, we get to see how much revenue these games such as Fortnite: Battle Royal, Lineage M, Pokémon Go, Clash Royale, etc… earn per month.
Redirect Notice
The hype is so crazy. We can see from the following bar graph that how Fortnite is overtaking even the most successful companies such as Tinder, Youtube, etc…
Google Image Result for http://www.businessofapps.com/wp-content/uploads/2018/11/fornite-revenue-april-2018.jpg



Hence, we can infer that the gaming business is at its peak.
But even if you wish to make your own game or even become a game developer, then firstly you need to grab your feet in the following skills:
∆ A passion for video games.
If you crazily love gaming and are passionate about developing a game, then it’s the definitely correct option you are opting for.
∆ Creativity
In this field, your daily need to face new challenges. From graphics,
UI design, moment controls, event mapping, monitor mapping
, sounds to physics which a game has, is to be developed by you. Hence, intense creativity and out of the box idea are required to make your game intriguing.
∆ Wide-ranging knowledge of gaming trends.
Understanding and knowing the gaming trend to take some idea and reference for your own project. This would give you knowledge about how to tackle the challenges.
∆ Strong analytical frame of mind.
Game development is a tough row to hoe. Hence proper analytical skills are very important for any developer.
∆ Ability to work as part of a team
It is not possible for you to do everything on your own. Hence, you” ll have to work with other people as well who can help you out with this. Hence, you need to have cooperative skills so that you can work with the team.
∆ Proficiency in programming languages You can learn any language which is an object-oriented programming language such as C# and C++.
You can learn these languages either offline or online through different learning platforms such as Udemy, Coursera, etc…
I saw this course on Udemy which is teaching how to build 2D and 3D courses using the Unity game engine
Unity Game Development Build 2D & 3D Games | Udemy


Several similar courses are also available over many online learning platforms.
But, how do we make the game of our own?
1) Decide if you want a 2D or a 3D game.
Based on if you want 2D or 3D game,
2) Choose an appropriate game engine
different types require, different game engine. For eg.2D games require game engines such as Construct2, Spiritkit, etc..
3D games require Unity3D, Sagaengine, etc…
Do proper research about the game engines. How to work on them? Which language to code in?
3) Work accordingly and build your game
As now you have the requisite knowledge, now you can work on the game engine and build your desirable game. Not easy as it sounds, but keep working hard and at the end you” ll come up with a great game.
You can also become a game developer professionally. There’s a lot of demand for game developers today. The following bar graph depicts the salary of a game programmer.
Google Images
But now the question that comes up is how to start up with game developer? To explain shortly, you need to follow the steps mentioned below to become a game developer.
Step 1: Develop High-Level Math Skills.
Mathematical skills are very important for a game developer.
Step 2: Get a Bachelor’s Degree.
You can do B.tech Computer Science Science, BSc. Computer Science, etc…
Step 3: Build a Portfolio.
In your portfolio give reference about the different projects you have done till now to make your portfolio strong.
Step 4: Find an Entry Level Position as a Game Programmer.
Step 5: Advance to Become a Software Developer.

• Gaming hype is expanding day by day. Hence, the scope of gaming development is immense today. But this craze is causing a lot of harm. People are getting so addicted to games that they have to join rehabs to overcome this. You must have also heard about the devastating case of the suicidal game named as “Blue Whale”. So, it’s important to always understand the limit.

Never ever get addicted.

Written by: Parishmita Das

Social Media Marketing:

Do you have your own business?

Wanna do social media marketing?

But don’t have any idea about social media marketing.

Then let us explain it to you.

Social media marketing is a way for companies and businesses to interact with their customers or potential customers in a social and natural way.* Today almost all company is trying to build social media marketing. But do you wonder why we need social media marketing? And why “social media marketing” and not anything else?

It’s because:

1) Showcases your brand 

 Social media provides a very efficient platform to showcase your brand to your customer. Social media platforms such as Facebook, Instagram, has reached to more and more people today. Many individuals spend hours and hours scrolling down the feed on social media. On having a social media profile they will you can allow your friends or followers to get informed your brand.

2) Develop a connection 

It provides an easier medium to develop a connection with your customers or potential customers. Here, your customers can stay updated about your product, your activities. They can also solve their queries and doubts by messaging you directly. In a nutshell, transparency helps us in developing a strong and honest connection.

3) Improve customer service

Customers can directly connect with you over messaging, email, etc…whichever contact detail is given, and solve their queries. They can suggest changes if any required. Hence, you would work on your services and as a result customer service improves.

4) Increase digital exposure

5) Boost traffic and search engine rating:

It is very much helpful in boosting traffic and search engine rating. As more people get connected with your profile and as more people start actively taking part with your activities, which will happen when you get social media marketing right, then the people physically visiting your site will increase. That is search engine ranking and eventually, traffic for your website will increase.

6) Expand sales and reach a new audience

As the traffic for your business increases, and also as the trust of your customer strengthens with your honest service to your customer, the sales increases. These customers on spreading a good word about your brand, your business also reaches more people. And hence your market size increases.

7) Cut marketing cost

Unlike other mediums, this one is affordable to all, no matter the size of your business. Because of its affordable prices, it is worthwhile to prefer social media marketing.

Now, we know why to use social media marketing.

But any idea on what to do? Following are the steps to follow:

STEP 1

Pick the right social media network

You don’t need to be present on all of the social networking sites. There are plenty of them such as LinkedIn, Facebook, Instagram, Twitter, etc… If you be on all of them then you won’t be able to spend enough time for making the profiles worthwhile. And without making a proper profile, you”ll never be able to get social media marketing correctly.

STEP 2

Start creating content

The prerequisite is to complete your profile with your username, profile picture, bio which states what your business is all about. Unless a proper profile is been developed no customer of yours will be able to develop faith on you and your product.

Before releasing the contents make your audience aware about the benefits one gets on using your business. Content is the only thing for your success. Hence, focus on the content always 

If you don’t have an idea about what content to create then look at what your closest competitors are doing on the internet.

STEP 3

Build a connection

For your close friends, you can directly invite them or follow them. But for strangers, you have worked a bit hard and develop the connection.

Respond to their queries and other such activities and building their trusts. Hence, you develop a strong connection and hence gain loyal followers of your business.

STEP 4

Don’t go for follower count

Never run for followers

.Just because they follow you on media, doesn’t mean they are your loyal customers. Instead, develop connection and trust in their mind.

Social media Is very relevant.

It’s like a town hall. Here people come to see their family, friends, to catch up with friends, share stories, or also to discuss latest the breaking news.

Instead of handing on a flyer pitching about the company, people want to engage and discuss that actually matter which our social media networking helps with. The thing which is important to get social marketing correctly is to

Be real

Be yourself

And have a personality.

There were few social media campaigns who got it right.

Eg.

#myinstagramlogo

#knowyourlemons

Baskets, etc…

If they can get it correctly, then why can’t you? Just follow each step honestly and always focus on developing a connection with your customers.

Source:https://youtu.be/9m45nVsvvEY

Written by: Parishmita Das

Graphic Designing:

*What is graphics designing?"

Graphic designing is the process of conveying your idea or message to the user via the use of text, image, typography, photography or shape.

Today as everything is getting digitalized the demand of graphic designing is expanding day by day. You must have seen designs, illustrations on various websites. That is what actually graphic designing deals with. That is just a small introduction to the whole concept of graphic designing. Let's now do some in-depth study on this topic.

What are the prerequisites to become a graphic designer?

- *Creativity:*It's a very challenging profession. Here you need to come up with solutions to problems linked with the website's illustrations, logo, banner art, etc...Today as the demand for graphics designing is increasing gradually, so many people are engaging themselves into the world of graphic designing. As a result, the competition for any graphic designer is also increasing rapidly. A thing which will make you different from the crowd is your creativity and help you in succeeding with your mission.

- *Passion:*This is a really challenging profession. Here you have to work on new work each day, unlike any other job.

- Firm grip over tools such as Adobe Photoshop, Adobe Illustrator, Adobe Xd, Adobe InDesign:

These are some of the major tools for graphic designing.

Adobe Photoshop is one of the best photo editors. It is used to create images from scratch or to alter existing images. It allows users to manipulate, resize, crop.

It is used in: graphics design works, pattern and texture design, logo design, etc...

Adobe Illustrator is used for making logos and vector image illustrations. Here, if you expand the photo, then the picture quality will not get destroyed i.e image is not made out of pixels(smallest unit of a digital image or graphic).

Adobe Xd is used to make the prototype of a website. Just like before constructing a building, you need to draw the blueprint of the building. Likewise, you also need to prepare the blueprint of the website. You need to draw how it looks, the landing page and the pages that will appear on scrolling downwards.

Adobe InDesign is a desktop publishing software used to create flyers, brochures, magazines, newspaper, and books.

You should avail these applications by taking a paid subscription.

Now the question which arises in the minds of many is this that "Whether we need any formal education for becoming a graphic designer or not?"

The answer is "No" and also "Yes".

What?

No formal education required if you are just planning to do freelancing in graphic designing.

But if you are planning to take this as your full-time profession then a formal degree will bring more opportunities to your way.

Well, just now the term freelancing has been used. Well what is it, and how to do it?

Freelancing is when a person is self-employed and is not necessarily committed to a particular employer long-term.

If you have completed high school or a graduate and you wish to earn some money along with your studies, then you can try freelancing. There are many freelancing skills. One of them is graphic designing.

You can use any one of the following platforms to find a freelancing job.

99design.com

freelancer.com

upwork.com

But the question arises, how to become a graphic designer?

How to develop the skills?

You can learn the skills either by some offline learning center in your locality or by using online learning platforms such as udemy, coursera, etc...

You can also prefer the following books present in the following links :

(i)Adobe (R) Photoshop (R) 5.0 Classroom in a Book

http://dl.flipkart.com/dl/adobe-r-photoshop-5-0-classroom-book/p/itmdyj3je9yvstwg?pid=9781568304663&cmpid=product.share.pp

(ii)Adobe Illustrator CC Classroom In A Book 2018 Release

http://dl.flipkart.com/dl/adobe-illustrator-cc-classroom-book-2018-release/p/itmff8bak4ebzab9?pid=9789352869008&cmpid=product.share.pp

(iii)Adobe XD CC Classroom in a Book (2018 release)

http://dl.flipkart.com/dl/adobe-xd-cc-classroom-book-2018-release/p/itmf3jz9zkbeeshm?p

(iv)Adobe (R) InDesign (R) Classroom In A Book

http://dl.flipkart.com/dl/adobe-r-indesign-classroom-book/p/itmczyu5dbkqxthv?pid=9780201658934&cmpid=product.share.pp

Do you wish to know the job prospects for graphic designing?

At today's date graphic designing has a lot of scope in the following fields:

**Advertising industry

**Company branding industry

**Interface design i.e UI/UX -the user interface of apps is designed by UI designers. Graphic designing finds significant demand in UI/UX.

**TV industry

It is an ever expanding industry. Hence, work on your skills and lead yourself towards making your graphic designing career

1)www.klientsolutech.com

2)www.housingwatch.com

Written by: Parishmita Das