Top Reasons To Invest In Mobile App Development

Top Reasons To Invest In Mobile App Development

-Rishav Kumar

In today’s world of advancement, Businesses are pushed by growth of technology. It is pretty common for a business to have a mobile application. More people are making use of their mobile phones than their computers due to the availability of different apps in a cost effective way.

Now a days, Smart Phone is taking over computers. Providing engaging experience, smart phone is now more important than ever, and it gives a true competitive advantage to companies that get it right. It has been estimated that an average user spends at least two or more hours on their mobile devices. And, in most of the cases, it is the mobile apps that absorbs the maximum time of the users. Hence, this proves how it is important to invest in the development of mobile apps. Also, due to the controlling nature of mobile app use, it’s essential for business owners to invest in mobile app development to enhance their business growth. This is because businesses or companies can reach their customers easily with just a mobile app and get any work done instantly.

· Reaching Audience Worldwide: A detailed study has proven that most of the traffic from the internet is from smart phones as because everyone has access to the internet. When a developer is hired to create a mobile business app, this app increases the business global reach and growth. It also supports market expansion. The recent survey has reported that over 400 companies with mobile apps had over 50% sales increases and over 40% revenue increases. Mobile apps make one’s business more accessible to customers as they can get what they want with just a click of a button.

· Improved Customer Engagement: Customer engagement is much significant for the sale of any product or service. Mobile apps offer customers a smooth experience with the business or the company as they can easily access anything related to business from the convenience of their smart phones. Businesses with mobile apps reach their customers effectively as clients can contact business instantly. The effective communication and visibility improves customer engagement with one’s business. When businesses invest in mobile app development, features such as a support desk and real time chat are most times included which improves communication with customers.

· Accessibility: A website for a company is dominant as it gives customers the source of information about the products and services the business is offering. If one invests in hiring a mobile app development company, one is virtually providing the business to the hands of the customers. The apps allow customers to gain access to the company in just one go. This is because there are no restrictions involved with mobile apps. With the use of mobile apps, customers can stay updated with the company. Also these apps make it easy for anyone to know about the recent trends in the market. 

· Recognition and Visibility: Companies having a mobile app built by a web and mobile development company helps in improving and building brand recognition and visibility. A well developed and user-friendly mobile app builds one’s business brand and removes the need for traditional advertisement mediums. When the app is well developed and designed, it is likely to be available everywhere and can be downloaded when targeted customers are searching for services the business offers. The more recognition business, the more reputable the brand becomes. This will lead to engage more customers in purchasing the products and services.

· Channel for Marketing: once the brand gets reputable space and visibility to the customers, marketing becomes easier task. The best channel for the business is through the apps as customers can get direct information about everything that goes on in the businesses through reminders, news feeds, and notifications. The various features available on mobile apps such as push notification helps the customers to get notified about any offers the company is providing with. This makes easier for the business to connect and interact with their customers. Businesses can also make use of information about customers through reviews and feedbacks to specific products to the target audience. Rather than spending on traditional marketing channels, it is a cost effective method for business owners as both current and prospective customers are the focus audience.

· Faster Technology: Smart phone apps are almost ten times faster than computers or even mobile phone websites. This increases the user experience and retains the customer for a longer period, thus increasing the prospects of the business that invested money in mobile app development.

· Social Platforming: Social Medias are considered as the largest channels for promoting or development of any companies. Investing in building a mobile app for the company will provide exposure in different ways. One of them is adding social features to the application. Features such as in-app messaging, likes, posts, sharing and comments will allow customers to interact, review products and build a community around the service the company offers. This can help in increasing the social status of the business. Smart Phone users spend a lot of time on social apps like Facebook, Twitter and Instagram. This will enable the customers to look into the app of the company and get knowledge about everything.

Conclusion

Mobile apps play a huge role in the growth of various companies or business as it helps improve customer engagement, satisfaction, and increase revenue. The apps also help businesses reach a global audience. One should skillfully invest in the applications to make the business more competitive in the market.

Development of application without coding –

This is 21st century and every thing is getting smarter even your smartphone today you can order food, go shopping and even date someone online.

You might be knowing that companies are earning lakhs of money today for the application that we use. But today you can also be the one among them by creating your own application and trust me its not that tough and also you can also upload it on Play store or iTunes .

You can also create your own store which could be about food orders dating one’s or the one meant for chatting fitness Real State anything any type of application.

Also if you own an website of your own you can also convert it into an application that too absolutely free of cost without any coding knowledge required.

Development Of Application Step By Step –

· You can find an link on Google called appypie.com ( www.appypie.com ) –

We can see a lot of information related to appypie. Like that we can find a lot of other app builders also but appypie is easy to use and also have a value of money and that’s why it’s number one.

Nike, The Great Khali, Dj Aqeel, Indian Ambassy, L’oreal and many other such famous applications are being built by appypie.

· The first thing that you need to do is put down your application name their. Whatever you wanto name your application write it down.

· Then their may be certain categories given out. So we need go choose our category among all those categories you need to just click it simply and it will be selected.

· You can also change the preview out their According to smartphone like android smartphone iOS, blackberry or windows options everything will be available.

· The next thing you need to do is enter down your Facebook page name if you have it.

· Choose a design for your application as you like to see it anykind of layout you can choose.

· Now you have to do some kind of work according to your business –

Their may be some kind of options that might be already added to your application. We can edit any of those application according to your wish we can write anything also make editing and can customise according to our wish. Whatever customisation you need to do you can make it easily. You can also get some options like deleting, so if you want to delete anything you can do that too. If you want to enable login options you can hide it or use it according to your wish for eg you get an option of login form twitter you can delete it If you want. You can arrange things for eg you want a particular thing first and the other one last you can do that too.

· You can also add extra feature to your application then you can simply go to add and then you can find a lot many options their. For eg. Dictionary, e-commerce, and many more can be seen in suggested one’s. Also social like Facebook Twitter LinkedIn etc. Can be added directly.

For eg. You add Twitter then you out the Twitter I’d their. With that you can find a lot many options like multimedia, e-commerce, contact’s, information so all the options you want to use click ok them and add them and it will be added

· Then preview your application.

· We have a application down In it of system page option to enable system login on our application, so we can get a lot many things out Their

· We can change app icon colour font everything form it.

· After completing it all click on save and continue and finally you have to sign-up or login you can also use Facebook or Google to sign in and then next you need to choose your plan.

If you choose premium feature you can use it their may be many options available you can use any one of them

· Wait for few minutes and after it you can use your application download it also share it.

· When it Is ready to download you can download it directly from QR code or link

And you might be knowing about when you download an application from unknown Source you need to enable it on your phone so enable it or in iPhone’s by giving the permission to Developers then only you can run it.

You can also go to dashboard and continue to my app and here you will be finding all your application options available. Like editing downloading notification anything. So in coming future if you want to make anykind of changes modification in your application you can do that.

Why Do We Need Application’s –

Companies these day’s have a lot of competition among themselves they all are looking forward for customer engagement. And all the client’s are in need of a simplified way from which they could reach to the business that might to selling or doing something of their interest. And if we provide them that simple way it’s certain that the customer will be reaching to us. So for such kind of reasons we need need to create an application that could may their way easier and get us more clients or customers. Also keep in mind your competitors and if they have an application you need to look forward towards and make an application more attractive and simpler then their.

Also in this situation where everything is growing up really fast we must be very serious and perticular about the approach that is being made for application development in order to create an successful application we need to to get a systematic approach and we can get that by the following above mentioned steps appypie is the one that provides us what we want without any kind of coding in just few minutes and is free of cost. There are also companies like Deloitte Accenture and Sodexo that are using appypie for app development.

Archita Gupta.

Common Web Design mistakes to avoid

Designing website can be as hard as a rock. When it comes to planning a design that boosts the content of a website and provides revenue, many businesses faces struggle. The website needs to be much attractive and appealing with fruitful content. The ordinary mistakes in website can be subtle but they create a lot of damage. The errors create problematic situations for customers to buy and face problems unnecessarily.

If a website needs to be working, the amount of traffic must be increased by simply avoiding the errors that others make. With constant and regular effort, one can dramatically increase the amount of sales and leads on one’s own website produces. The identification of the mistakes can sort out the problems.

Let’s go through some of the mistakes:

• Not Responsive: Responsive design is the most important feature of a website. As mobile users account for 53% of all internet users, it is therefore mandatory that the website works on all devices. The responsive design feature makes the website more accessible and attainable regardless of any device. Users taking glimpse of the website on desktops, iPads or PS4s have a smart experience that is optimized for their device via Google recommendations.

While constructing a website, Google supports configurations like:

a. Sites that have responsive web design that is sites that serve all devices on same URLs with each URL having same HTML and using CSS to change the rendering of the page.
b. Sites that serve same URLs but each URL serves different HTML depending on the agent that is desktop or smart phone.
c. Sites that have separate mobile and desktop sites.

• Web Accessibility: Web accessibility prevents barriers and helps in communication and access to websites on the Web by the users with disabilities. Technically speaking, the users can perceive, navigate and contribute through web. Accessibility isn’t difficult to implement but a slight change in the design can make the website unattractive the users. The website must be keyboard friendly and all content must be easily accessible to the user. The notion of automatic media navigation and choosing suitable colors makes the site more obtainable and user friendly.

• Favicons: Favicons are small images which are used by web browsers to show a graphical representation of the site that is being visited at the left side of the browser’s address bar. Many website users prefer to use lots of tabs while they’re browsing. Some users keep tabs open to review later. Favicons give the users the visual representation they need to orient them, search what they’re looking for, and return to the user’s tab while they’re browsing. So it is highly important to make a note of the favicons while going for designing sites.

• Slow Website: The approximate time to load a web page is four seconds. If it takes more than that, the web page is considered to be slow. According to Google, 70% of the sites took six to seven seconds to load, the slower the site, the more likely the user is to bounce. Moreover, the web page can impact the rankings. Google uses various metrics to ponder site speed. They are Time to the first byte, Visual completeness, rendering, completion of document and the number of file requests. Therefore, slow websites can make it less impactful in the market.

• Poor SEO: SEO is important to any website, but many don’t realize that search engine optimization needs to be built into the web design process in such a way that attracts visitors. The SEO friendly site allows one’s search engine to explore and read pages across the site. Through the search engine, one can easily understand the content in the search engine result pages. The search engine uses a web for this but the real issue is there are many ways to make a website, and not all technologies are built with SEO in mind. Building an SEO-friendly site is hectic as it requires careful planning and a structured approach to representing one’s business and the services one provides. The main elements that set the stage for a better website design are Domains, CMS and Host. Hence, SEO must have a pretty good idea about the page that builds on solid foundation that is laid out by content and site structure.

• Using too many conflicting fonts: Using too many fonts and styles creates perplexity. Visitors get easily content they must be focused on the message the site is trying to convey. The changing of fonts decreases cognitive fluency and breaks the focus. The website seems to be appealing but using lots of fonts and styles makes it gallimaufry. Again, using many fonts is a bad idea if the fonts conflict with each other. Conflicting fonts drives off the attention taking the focus away from the important parts of the main message.

• Poor use of whitespace: whitespace in a site increases comprehension, improves readability, increases attention, and maximizes clarity. When there isn’t enough whitespace, the content becomes enormous for users to read. Whitespace is important for a site and Google uses whitespace to focus their user’s observation on what is most important.

• Poor Content: content marketers who are inexperienced just focus on their business and completely forget about the user’s main motives and problems. This decreases credibility and the user is dissatisfied. Another major issue arises when the user finds the content isn’t scannable. The user seeks for some structured content with detailing like descriptive sub heads, short paragraphs, bullets and bold points. This kind of content is easy to scan and far more readable. Also the content sometimes struggle with grammar errors which is problematic. It erodes the site’s credibility and makes terrible impression.

Conclusion
The list is long while creating a perfect website but it will be a great start if worked upon in a structured form. When it comes to creating a design, it drives a lot of traffic and creates a lot of revenue and thus most businesses struggle. They opt for simple tricks but make silly mistakes. Creating an attractive website is predominant but the main idea lies in making money. Knowing the audience is the utmost goal and focusing on the things they want becomes the motto. Designing website is not rocket science; with prolific work one can master it efficiently.

The New Features in JavaScript ES2020 Every Developer Should Be Excited About

The release of ES6 in 2015 created a remarkable impact in JavaScript, since then it has been evolving fast with tons of new features coming out in each phase. The new versions of the programming language have been updated yearly, with new structured language feature being finalized faster than ever. The new features are getting incorporated into modern browsers and other JavaScript engines making it more dynamic.

In 2019, many new features shot up to in ‘Stage 3’ phase, meaning the closeness of being finalized, and browsers getting support for these features in present day.

ES2020 is the version of ECMA Script corresponding to the year 2020. This version doesn’t include as many new features as those that emerged in ES6 (2015). However, many useful features have been incorporated and the new and improved ES2020 features of JavaScript are now available widely.

In this article, we will look into the recent features that came up in the systems of programming language.

• BigInt : Biglnt is the special numeric type that provides support for integers of arbitrary length. This is the most anticipated features in JavaScript. The main function allows developers to have greater integer representation in the code for data processing for data handling. At present, the maximum number can be stored as an integer is pow(2, 53) – 1. But BigInt allows proceeding even beyond that. A BigInt is created by appending n to the end of an integer literal10n or by calling the function BigInt(). BigInt is close to Number in some ways, but also differs in a few key matters that are it cannot be used with methods in the built-in Math object and cannot be mixed with instances of Number in operations. They are coerced to the same type.

• Dynamic Import: Dynamic Import imports JavaScript files dynamically as it modules in the application procedure. It assures a promise for the module namespace object of the requested module. Therefore, the imports can now be assigned to a variable using async/await. This feature will also help in ship on-demand-request code, better known as code splitting, without the overhead of other module bundlers. Also conditionally load code can be done in an if-else block if one feels like. The better concept is that one can actually import a module, and so it never infects the global namespace.

• Nullish Coalescing: Nullish coalescing adds the capability to truly check nullish values instead of falsey values. In JavaScript, there are lot of values that are falsey, like empty strings, the number 0, undefined, null, false, NaN, etc. However, one might want to check if a variable is nullish, that means if it’s either undefined or null, and like when it’s okay for a variable to have an empty string, or even a false value. In that logic, one might use the new nullish coalescing operator, ??. Also the OR operator always returns a truthy value, whereas the nullish operator returns a non-nulllish value.

• Optional Chaining: Optional chaining program helps in to access deeply nested object properties without worrying if the property exists or not. If the property doesn’t exist, undefined will be returned. This works on object properties, but also can function over calls and arrays. While looking for a property value in a tree-like structure, one can check whether intermediate nodes exist. The Optional Chaining permits the programmers to handle the cases without assigning intermediate results in short term variables. Again, many API return either an object or undefined, and one might want to extract a property from the result only when it’s not null. When some value other than undefined is desired for the missing case, then this can usually be handled with the Nullish coalescing operator which we talked about previously.

• Promise.allSettled: As the name suggests, the Promise.allSettled method accepts an array of Promises and only resolves when all of them are settled. They are either resolved fully or rejected. This was not available before but some close implementations like race and all were much available. This actually brings "Just run all promises – I don’t care about the results" instantly to JavaScript.

• GlobalThis: ES2020 brings the feature global. This which refers to the global object no matter in what condition a code is executed. This was prevalent earlier but was not standardized before ES10. Some cross-platform JavaScript code that is wrote could run on Node, in the browser environment, and also inside web-workers. Therefore it was hard getting hold of the global object. This is due to; it is window for browsers, global for Node, and self for web workers. The more the runtimes, the global object will be different as well.

For-in Mechanics: ECMA-262 standard leaves the order of for (a in b) fully unspecified, but real engines tend to be constant in some cases. There were efforts to get consensus on a complete specification of the order of for-in which have repeatedly failed. This happened because all engines have their own idiosyncratic implementations that results of a great deal of work and that they don’t really want to revisit. Therefore, different engines have agreed on how properties are iterated when using for (a in b) control structure so that the behavior is standardized.

Conclusion

The consistency and speed with which the JavaScript community is revolving is really noteworthy. It is delightful to see how JavaScript evolved the language systems and became one of the most flexible and versatile language of all time in the coding world. JavaScript is a live language which is much healthy for web development. The appearance of ES6 in 2015 has clearly marked upon the continuance of the system. In this article, we’ve reviewed the features that arise in ES2020. However, many of these features may not be essential for the development of the web application, none the less; the possibilities could be achieved with lots of verbosity.

Eye tracking in software environment : evaluating possibilities and limitations

“People often say that Eyes are the window to the soul and Pupils never lie.”

Keeping in mind the above phrase, let’s ponder upon the conception of Eye tracker. Eye tracker is the process of measuring eye movements to determine where, what and how long a person is looking at a particular spot. Eye Tracker is mostly used by researchers to study human behavior and attain a visual attention.

An Eye tracker uses near-infrared light and high definition cameras and projects light into the eye to record the direction of the cornea. Then advanced algorithms are used to calculate the position and focus of the eye. There are three types of eye tracker with which the visual behavior and position of the eye is studied within a fraction of seconds. They are: The Screen based, Webcam and the Wearable device.

Many software companies are unlocking the potential of the eye tracking technology to implement better interaction and establishing a communication between user and computer conveniently and in natural ways. Software companies are creating a way for new user experiences and innovating interfaces for regular consumer devices. These will emerge with more intuitive, engaging possibilities and will be more efficient than conventional user interfaces.

How eye tracking software is a rundown of capabilities?

The advancement in technologies is much more efficient in diagnosing user interface issues. Specialized eye tracking software is used to combine the information of the data and provide the user with details. The level of information we can attain of an eye tracking study will be analyzed by the type of tracker used, the program used to determine the data, and the nature of the experiment performed.

As time has passed, the technology and software has improved as well. This has gained the eye tracking field of today, in which insightful discoveries are more accessible than ever through the use of advanced eye tracking software. There are various features available for eye tracking, and some of these are offered for free. While this can be a great benefit for many companies, this advantage is dependent on the working of the software, if it works well as expected the price is negotiable.

Here’s the list of top most eye tracking software programs, showing their functions and accessibility accordingly.

• XLabs: It performs as a browser extension of Google. This startup is a product of R&D by the four co-founders. The software is installed directly to the browser and it works in multiple platforms. xLabs has also moved into spinoff, EyesDecide that provides evaluation of stimuli with the help of their webcam-based eye tracking. However, it is only limited to webcams and doesn’t allow integrated stimulus presentation and has no data analysis option. None the less, it is user friendly and simple.
• GazePointer: The GazePointer program is much easier to install, and runs only on Windows which makes it more widely accessible programs all throughout. This software is webcam based and doesn’t allow integrated stimulus presentation and has no data analysis option.
• MyEye: The notion of the MyEye software is to determine eye-tracking software to allow people with severe motor disabilities to stare which are taken as an input device for interacting with a computer. MyEye was thought of a concept to help people with amyotrophic lateral sclerosis (ALS), the ones who have lost their voice and can only be able to move their eyes. MyEye is free eye-tracking software but doesn’t allow documentation and obtaining of data. It could be useful to work in combination with any eye-tracking based AAC software.
• Ogama: Ogama is OpenGazeAndMouseAnalyzer which is an open source software developed at the University of Berlin. It is software designed to evaluate eye and mouse movements in slideshow form. It is freeware and its main features include database based pre-processing and filtering of gaze and mouse data, the creation of maps, areas of interest definition, saliency calculation, distance calculation and replay recordings. Direct recording of the information is possible with commercial tracking systems and with the help of ITU Gaze tracker open source solution that uses infrared ready webcams. The software allows basic stimulus presentation and has basic data analysis option. The output can be provided directly and can be used with different statistical software packages.

• PyGaze: PyGaze is open source eye tracker software in Python which was published by three researchers in 2014. The software allows stimulus presentation but requires knowledge in python. The data analysis is also requires the proficiency in python. The main features include projects as PyGaze Analyser and a webcam eye-tracker. The software relies upon new cognitive neuroscience and experimental psychology which is further useful for these fields, programming and random stuff.

• OpenGazer: OpenGazer was particularly designed 8 years ago to increase the convenient notion of computer use. The software was originally supported by Samsung and the Gatsby Charitable Foundation. The software is potentially compatible with Apple which requires some sort of programming language. The software only works with webcams and requires the programming language Linux to perform efficiently.

• TurkerGaze: TurkerGaze is webcam-based eye tracking software used for collecting large-scale data with the help of crowd sourcing. This software was developed by researchers at Princeton. The system provides basic data analysis and mostly runs in Linux and is reliant on several Linux programs to function. The Crowd sourcing saliency makes at ease in data analyzing.

Eye tracking and its limitations

The primary issue of the free eye tracking softwares is that, they only incorporate data based on webcams. These makes it more accessible to the users but not always delivers the data accuracy and mostly is limited to various programming languages. The planning of implementing of software also comes down to trust. Working with eye tracking softwares is comprehensive as a whole range of features are readily available and allow us to carry out advanced research.

iMotions is the research platform that is designed for this purpose and sets up with the vast array of eye tracking features. While the price tag seems to be the attractive aspect, Accuracy and reliability are two necessary things when it comes to creating a deeper understanding of human behavior.

- Swagata Chongdar